photographer clayton james cubitt

The latest Arrojo hair editorial inspires a clean-cut, graphic femininity by using pearly light and disarming sensuality

Arrojo inspiration comes from a desire to move away from the loose and messy styles of the last two years. By creating all-new geometric, yet organic, shapes we’ve put an understated sizzle back into hairstyle. Shapes to portray a strong sense of fashion in a wearable, user-friendly way.

Expertly razor-cut to feature fluid balance and weightless lines with texture and dimension, White Lines has holistic sensuality in abundance: Holistic because the clean lines are, soft, fluid and natural, sensual because the hair is cut to gently swing and to gently move. Sure to get you noticed.

Trendsetting colors match this fluid approach. Plum reds and deep browns bestow allure – all while accenting the clean-cut razor-cut.

White Lines: dreamlike and ethereal, beautiful and dynamic.