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going underground
photographer jenny acheson Conceived in 2003 and returning each year as an annual event, underground is a hair-focused independent fashion show forecasting future trends in cut, color, and style. The idea is to share the ideas and inspirations of the ARROJO artistic team with the wider fashion world and enable hairdressers everywhere to have more positive impact on the creative direction of our craft. This years’ underground is held at the SoHo-based Here Arts Theater and invites the fashion and beauty press to sit alongside an expectant urbanite crowd. With the theater packed to the rafters, a show of fabulous avant-garde hairstyle unfolds. Three trends are presented, each conceptualized by a member of the ARROJO artistic team and supported with work from their fellow stylists at our studio. Though each trend is unique, together they portray a picture of softly stylized, just-rolled-out-of-bed hairstyles with terrific texture and sensual freedom. It’s a strongly feminine feel, but with a subtle hint of masculinity. Bangs are bold or straight or choppy, but always to place emphasis on the eyes. It’s clear, too, that short hair is still the rage, but now featuring the deconstruction evident in all shapes and styles. Finally, and perhaps as a yardstick of the freeform, beatnik spirit of underground ’08, textured tresses make a big return. Super tight spiral shaped curls and loose flowing waves both make a dynamic introduction and practically beg naturally wavy and curly hair be worn with luxurious, bohemian style. Underground ’08 forecasts hair, fashion, and beauty will, in 2009, move to the ethereal and romantic, young and carefree. It is part peasant, part rock-chic, part sex-goddess––all with perfectly imperfect hair. Runway Show 1: Deconstruction, Antwerp
Inspired by the Antwerp six––breakthrough designers who, in the 1980’s, changed fashion forever––Lina Arrojo’s underground collection displays lived-in style, deconstructed texture, and loose, elegant tailoring. + click here to view the Deconstruction, Antwerp images + Runway Show 2: Style Dandies
Skulking over the lines between masculine and feminine, Chuck Olson’s underground collection uses pioneering product application to slick, shape, and tousle modern man into soft, demi-formal style. + click here to view the Style Dandies images + Runway Show 3: Transpose
Transpose, the underground collection by Amanda Jenkins, uses innovative pin-setting techniques to blend extreme textures with graphic femininity. + click here to view the Transpose images + |
