Introducing the ARROJO spring / summer ’08 collection: Industrial.

The inspiration comes from early 1980’s Manchester, England – a time of uncompromising change in music and fashion, hair and design.

Industrial uses the flash of genius that, almost thirty years ago, created romantic, graphic, and musical innovation to develop a durable, strong, tough, rugged collection – reminiscent of the time, but with a much more modern twist.

Cue twisted, a-symmetrical, heavy layers with bold, straight bangs. Witness deconstructed cuts, long and heavy on one side, light and loose on the other. See short round layers with heavy, face-framing bangs. Get graduated shapes that offer swing and movement and freedom. Wear modern and multi-functional graduated bobs with loose razor-cutting. Go for lots of light, deconstructed layers for wispy-ness and movement. Make it an undercut with heavy a-symmetry for a graphic, but deliberately broken shape.

ARROJO Industrial: strong and stylized looks with terrific texture and big time sensuality.