ARROJO - Giella

“Each of us should be able to optimize our appearance using our natural features and colors. Skin, eyes, and hair combine to create a basic palette on which we can create the image we desire. The GIELLA Philosophy is to guide our clients through the process of selecting and applying the perfect combination of products to achieve that image,” says Giella.

It is this commitment to luxurious, high-performance, and personalized beauty products that inspired the notion of a co-branded and customized ARROJO / GIELLA makeup line.

Explains Giella: “ARROJO stands for cutting edge style and creativity, quality products and excellent customer service. ARROJO hair products are easy to understand, with high performance. The products I designed for ARROJO match this contemporary standard. GIELLA products are easy to use, combine many benefits into one, and are competitively priced.”

But what are custom cosmetics, exactly?

“Personalized cosmetic solutions. Based on each individual’s hair, eye, skin color, and lifestyle, GIELLA can create a product (for face, eyes, cheeks, lips, nails) with the perfect color, texture, aroma––the components that are right for the individual. Many of our color cosmetics also have skin care benefits; clients prefer products with multi-functional uses and benefits.”

And how does that work with the ARROJO / GIELLA Line?

“We worked with the creative team at ARROJO to come up with colors, textures, and products that their clients are looking for. Working with clients directly brings a wealth of information to us in creating cosmetic solutions. We believe the ARROJO client wants colors that are easy to use, compliment many colors in their wardrobe, and enable an easy makeup routine. The ARROJO co-branding project will have four key “IT” products that are must-have for each season (Fall, Spring). They are designed by the ARROJO artistic team; it’s a statement of the current trends, and a reflection of the ARROJO brand”.

Giella concludes, “Our skin is the most visible element of our palette, it frames our eyes, shapes our face, and compliments our hair color. Our skin is the starting point of image design. Selecting the right tone, texture, color and clarity, along with creating suppleness and radiance is possible within the ARROJO / GIELLAfamily of products. Using our lips, eyes and skin to their optimum advantage is possible only when the complete image is studied. ARROJO / GIELLAdoes not propose to limit one's choices in imagery, but to aid in creating customized palettes based on personal traits.”

In celebration of this dynamic new partnership, Giella, a world-renowned makeup artist, will be at ARROJO studio September 3rd. She’ll be taking makeup appointments 3-7pm as she gets set to showcase the style and beauty of this new, and exclusive to ARROJO, makeup line.

SPECIAL ONE TIME PROMOTION: To honor Giella’s appearance at the studio, and celebrate the launch of our new line of custom cosmetics: make a 30 minute appointment for $50 and get, FOR FREE, $50 worth of the new ARROJO / GIELLA co-branded custom-made cosmetics. PLUS pre-book, on September 3, a follow up appointment with our resident makeup artist, Liz, and get a 25% service discount when you return.

Ready for Giella to makeup your fall fashions? To make an appointment, call 212 242 7786.

GIELLA uses only pure pigment cosmetics, does NOT do animal testing, and stands behind its products as the finest quality available in the industry. All GIELLA products are non-comedogenic (non-pore clogging), fragrance free, and allergy free.

GIELLA & ARROJO announce co-branded, custom-made cosmetics. “Each of us should be able to optimize our appearance using our natural features and colors. Skin, eyes, and hair combine to create a basic palette on which we can create the image we desire. The GIELLA Philosophy is to guide our clients through the process of selecting and applying the perfect combination of products to achieve that image,” says Giella. It is this commitment to luxurious, high-performance, and personalized beauty products that inspired the notion of a co-branded and customized ARROJO / GIELLA makeup line. Explains Giella: “ARROJO stands for cutting edge style and creativity, quality products and excellent customer service. ARROJO hair products are easy to understand, with high performance. The products I designed for ARROJO match this contemporary standard. GIELLA products are easy to use, combine many benefits into one, and are competitively priced.” But what are custom cosmetics, exactly? “Personalized cosmetic solutions. Based on each individual’s hair, eye, skin color, and lifestyle, GIELLA can create a product (for face, eyes, cheeks, lips, nails) with the perfect color, texture, aroma––the components that are right for the individual. Many of our color cosmetics also have skin care benefits; clients prefer products with multi-functional uses and benefits.” And how does that work with the ARROJO / GIELLA Line? “We worked with the creative team at ARROJO to come up with colors, textures, and products that their clients are looking for. Working with clients directly brings a wealth of information to us in creating cosmetic solutions. We believe the ARROJO client wants colors that are easy to use, compliment many colors in their wardrobe, and enable an easy makeup routine. The ARROJO co-branding project will have four key “IT” products that are must-have for each season (Fall, Spring). They are designed by the ARROJO artistic team; it’s a statement of the current trends, and a reflection of the ARROJO brand”. Giella concludes, “Our skin is the most visible element of our palette, it frames our eyes, shapes our face, and compliments our hair color. Our skin is the starting point of image design. Selecting the right tone, texture, color and clarity, along with creating suppleness and radiance is possible within the ARROJO / GIELLAfamily of products. Using our lips, eyes and skin to their optimum advantage is possible only when the complete image is studied. ARROJO / GIELLAdoes not propose to limit one's choices in imagery, but to aid in creating customized palettes based on personal traits.” In celebration of this dynamic new partnership, Giella, a world-renowned makeup artist, will be at ARROJO studio September 3rd. She’ll be taking makeup appointments 3-7pm as she gets set to showcase the style and beauty of this new, and exclusive to ARROJO, makeup line. SPECIAL ONE TIME PROMOTION: To honor Giella’s appearance at the studio, and celebrate the launch of our new line of custom cosmetics: make a 30 minute appointment for $50 and get, FOR FREE, $50 worth of the new ARROJO / GIELLA co-branded custom-made cosmetics. PLUS pre-book, on September 3, a follow up appointment with our resident makeup artist, Liz, and get a 25% service discount when you return. Ready for Giella to makeup your fall fashions? To make an appointment, call 212 242 7786. GIELLA uses only pure pigment cosmetics, does NOT do animal testing, and stands behind its products as the finest quality available in the industry. All GIELLA products are non-comedogenic (non-pore clogging), fragrance free, and allergy free.